Comparing Design Productivity:  Analog and Digital Media

This study aims at gaining insight on productivity processes while designing in physical model making and digital modeling media. Empirical data on design processes have been gathered from think-aloud protocol studies of a single designer solving a small architectural design problem via physical and digital media. A quantitative assessment of parameters of design productivity is introduced and applied to protocols of the two processes. Preliminary analysis shows that there are differences between both media.

Keywords: design cognition, protocol study, think-aloud, Linkography, physical model-making, digital modeling.

Maket ve Dijital Ortamda Tasar�m �retkenli�inin Kar��la�t�r�lmas�

�a�da �zbaki, G�len �a�da�, Elif Sezen Ya�mur Kilimci
�stanbul Teknik �niversitesi, Bili�im Ana Bilim Dal�

Bu �al��ma, bireysel tasar�mc� baz�nda farkl� tasar�m ortam/ara�lar� ile y�r�t�len tasar�m s�re�leri tasar�m �retkenli�i a��s�ndan analiz etmeyi ama�lamaktad�r. Bunu yapabilmek �zere, bir mimar tasar�mc� ile Fiziksel Maket ve Dijital Model ortamlar�nda protokol �al��malar� y�r�t�lm��t�r. Protokol �al��malar�ndan elde edilen veriler Linkograf y�ntemi ile analiz edilmi�tir. Buna g�re bireysel tasar�mc� baz�nda, iki farkl� ortamdaki tasar�m �retkenlikleri kar��la�t�r�lm��t�r. �ki ara�/ortam�nda y�r�t�len s�re�lerinin tasar�m �retkenliklerinde farkl�l�klar bulunmu�tur.

Anahtar Kelimeler: tasar�m, bili�, protokol �al��malar�, sesli-d��nme, Linkograf, fiziksel maket, dijital model.

�a�da �zbaki, G�len �a�da�, Elif Sezen Ya�mur Kilimci. Comparing Design Productivity: Analog and Digital Media. Megaron. 2016; 11(3): 398-411

Corresponding Author: �a�da �zbaki, T�rkiye

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