An Offbeat Spatiality of the New Generation Small Housing Units in Istanbul

Nilay �nsal G�lmez¹, T�rkan Ulusu Uraz²
¹Bah�e�ehir University, Faculty Of Architecture And Design, Istanbul, Turkey
²Eastern Mediterranean University, Famagusta, North Cyprus

This paper aims at investigating new residential trends in Istanbul accompanying the demographic change that introduces an increasing diversity of small/alternative (non-traditional/non-family) households to the housing market. Moreover, it triggers a theoretical debate on the concept of �offbeat spatiality�.

The paper has a twofold structure. First, the demographic change and its impacts in Istanbul and the concept of the spatiality of small housing units in relation to small /alternative household types are examined. Subsequently, the marketing strategies of three major entrepreneurs (Real Estate Investors, i.e. Nef, Dumankaya and Varyap) developed to attract small households are interpreted. Then, a limited number of offbeat schemes detected among the mostly standardized small housing production of these entrepreneurs and considered to be more appropriate for peculiar features of small/alternative households have been analyzed. The aim is to unfold the spatial potentials of such offbeat schemes for further housing demands of non-traditional households.

Keywords: Offbeat Spatialities, Small Housing Schemes, Small/alternative households, Marketing Strategies

�stanbul'da �retilen Yeni Nesil K��k Konut Birimlerinin S�rad�� Mekansall�klar� �zerine

Nilay �nsal G�lmez¹, T�rkan Ulusu Uraz²
¹Bah�e�ehir �niversitesi, Mimarl�k Ve Tasar�m Fak�ltesi, Istanbul, T�rkiye
²Do�u Akdeniz �niversitesi, Mimarl�k Fak�ltesi, Gazima�usa, Kuzey K�br�s T�rk Cumhuriyeti

Bu yaz�, �stanbul�da, k��k konut �retimindeki yeni geli�meleri; alternatif/k��k hanehalklar� konusundaki demografik de�i�imler �zerinden ve mekansall�k kavram� �evrevesinde geli�tirilen kuramsal yakla��m ��nda ele al�r.

Yaz�n�n ak�� i�erisinde iki temel izlek belirlenmi�tir. �ncelikle �stanbul�daki demografik de�i�im, bu de�i�imin �stanbul konut piyasas�na olas� etkileri, ve bunlarla ili�kilenerek �mekansall�k� kavramlar� tart��lacakt�r. �kinci olarak �stanbul konut piyasas�n�n �nemli payda�lar�n�n (Nef, Dumankaya ve Varyap) alternatif/k��k hanehalklar�n� cezbetmeye y�nelik pazarlama stratejileri yorumlanacak; ard�ndan bunlar�n �rettikleri �o�unlukla standart k��k konut �emalar� aras�ndan, ay�rt edici nitelikleri olan az say�daki s�rad�� rnek mekansall�k kavram� �er�evesinde geli�tirilen kuramsal yakla��m ��nda analiz edilecektir. Ama� bu s�rad�� emalar�n, geleneksel �ekirdek aile prototipi d��ndaki hanehalklar�n�n bar�nma pratikleri a��s�ndan ta��d�klar�/�nerdikleri potansiyelleri tart��maya a�makt�r.

Anahtar Kelimeler: S�rad�� Mekansall�klar, K��k Konut �emalar�, K��k/alternatif hanehalklar�, Pazarlama Stratejileri

Nilay �nsal G�lmez, T�rkan Ulusu Uraz. An Offbeat Spatiality of the New Generation Small Housing Units in Istanbul. Megaron. 2015; 10(3): 294-304

Corresponding Author: Nilay �nsal G�lmez, T�rkiye

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